One of the most valuable things you can get online is traffic directed from another website with a similar customer base to your website. This means you can take advantage of the trust built up by another vendor when he recommends you.

Trust As an Online Commodity

The Internet is a relatively impersonal, completely faceless entity. You don't know who you're talking to on the other end, you have no idea what your salespeople look like, and you can only hope that you're being told the truth about things. How in the world could something like this work?

The same way business has worked for thousands of years: it runs on trust. You trust that the person on the other end is telling the truth, and that they have your best interests at heart.

And you invest a little money in that trust. When the sales person on the other end rewards that trust by getting you an excellent product, you're ready to trust them with a little more. And so on.

Part of gaining trust is establishing a repeat business relationship with your customers. Those who continue to come back
to you time and again are those who have decided you are worthy of their trust.

But when you are trying to establish your customer base, or when you're working on growing your business more rapidly than you have been, it helps if you can pick up a little extra trust-commodity on the way.

And that's where directed traffic comes in.

Trust From Other Sites

Trust is a commodity, and you can barter in it. One thing you can do to get a little extra trust for yourself is have other
webmasters and other vendors give you a little of theirs. To do this, you must trade for it. And the other major commodity online (besides actual cash money) is information.

If you write articles (or get them from article broker like www.YourOwnArticles.com ) with good and unique information in them, then place them online as free downloads, people are going to pick them up and use them.

There are dozens of article directories online today taking advantage of that very fact. You can go to these directories,
browse through thousands of articles, and take those you want to post to your own website or newsletter.

The hitch is that you agree, if you use an article, to include the author's resource box. This is a graphic box containing, at
minimum, the name of the author and a linked URL of the author's choice.

By giving away articles in this manner, you can get extra trust that you can leverage into sales.

Using Your Extra Trust

Here's what happens. A webmaster posts your article, with your resource box. His customers and readers, who trust him enough to keep coming back for information and to buy stuff, read your article. Since the other webmaster trusts your information enough to post it on his own website, this imbues you with instant temporary trust.

It's temporary because once the customer clicks on your URL link to see your website, they will be judging your site on its own merits.  If they don't like what they see, they'll click away and not come back.

But that first click should be all you need to get a new customer to visit you. Once they're on your site, they'll spend a little
more time here than a casual browser would - you still have that temporary trust working for you - and they are likely to start reading other articles you have written and posted to your website.  They may even download an ebook or report you have up here for free.

At this point, you probably have them hooked. But to make certain, you should be ready to sign them up to your newsletter. 

Make certain, when you've posted an article to another website that will direct traffic to you, that your site is in top condition, your signup is working and easily accessible from every page, and that you have sales and specials available right away for new customers who may need that extra hook to stay with you.

Getting them to your website is only the first step. After that, it's up to you to keep them there.


Here For Your Success

Cody Moya

P.S. Make sure to check http://yourownarticles.com