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Increasing Sales Conversion Rates with Articles
- By Cody Moya
- Published 10/19/2007
- Online Marketing - Home/Small Business
- Unrated
Increasing Sales Conversion Rates with Articles
Sales conversion online - the rate at which site viewers turn into customers - is estimated to be about one percent most of the time. This means if you have a hundred views per day of your website, only one of them is likely to buy anything from you.
That's actually not that bad, if you think about it. You have a site up there that's not costing you much outside of hosting (since overhead does not exist online), and if you have one conversion a day, you have a pretty good income from an unmanned website. Several of these gives you a healthy business.
But it's always better to convert more of your viewers into customers. If you have the mentioned 100-views website, just one more customer per day doubles your rate of sale, and your income. Tripling it is not unheard of for web sites that are
sales-optimized.
Using Articles to Sell Your Product
The worst thing you can do though, is hard-sell your product. Like mules, consumers don't like to have their heads forced to look in any given direction and they are likely to balk.
However, you can use free information to coax them to look your way.
Though the Internet is today's most useful and productive marketing engine, it was originally developed as a method for sharing information. And that's what it's best at today, too.
Even though millions of people use it for images, movies, and sound, it's really optimized for text-based data. And if you share clearly-written, easy to follow information with your customers on the products you know they want to buy anyway, you're much more likely to convert viewers into buyers.
It's the difference between having an online catalog you loan someone, and taking a friend by the hand to talk to them about a specific product you personally know and trust.
That's actually not that bad, if you think about it. You have a site up there that's not costing you much outside of hosting (since overhead does not exist online), and if you have one conversion a day, you have a pretty good income from an unmanned website. Several of these gives you a healthy business.
But it's always better to convert more of your viewers into customers. If you have the mentioned 100-views website, just one more customer per day doubles your rate of sale, and your income. Tripling it is not unheard of for web sites that are
sales-optimized.
Using Articles to Sell Your Product
The worst thing you can do though, is hard-sell your product. Like mules, consumers don't like to have their heads forced to look in any given direction and they are likely to balk.
However, you can use free information to coax them to look your way.
Though the Internet is today's most useful and productive marketing engine, it was originally developed as a method for sharing information. And that's what it's best at today, too.
Even though millions of people use it for images, movies, and sound, it's really optimized for text-based data. And if you share clearly-written, easy to follow information with your customers on the products you know they want to buy anyway, you're much more likely to convert viewers into buyers.
It's the difference between having an online catalog you loan someone, and taking a friend by the hand to talk to them about a specific product you personally know and trust.
