t's undeniable that one of your most powerful marketing tools is the emailed newsletter. Customers who want it have to sign up for it - that's a contact.

When you put it together, you can slant the editorial content toward your products. You can use it to drive traffic to your site by putting in links to more complete information.

And you can use it as an advertising tool for yourself or your affiliates, slipping in subtle little teasers between articles or
at the end of the newsletter. But maintaining a good emailed newsletter can be difficult, even nearly impossible.

You must publish them regularly (this is part of setting up a trusting relationship with your customer - how can you trust
someone who doesn't keep a regular schedule?), you need fresh new information in each one, and they must all drive your business in some manner. The hardest part, of course, is supplying it with articles.

The best articles are always the ones you've done yourself, provided you have some writing skill. You're the expert here, and you know better than anyone else what your website needs to accomplish. But you can still use articles from others if you know exactly what you're looking for.

One of the best ways to keep a pool of fresh, interesting articles is by using PRA - private-label rights articles. This is generally a collection of articles sent to you, the subscriber, on a regular basis.

The articles contain information about the markets you're interested in, or about a variety of different things, depending on
the subscription options you chose. And though they're written by someone else, they are yours once you have paid for them.

This means you can change the text, add or delete information, add graphics, and finally sign your name to the articles as the writer if you choose. The text is yours; you are not required to retain a resource box or otherwise indicate that you did not write the article.