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Using Article Directories to Drive Traffic to Your Site
- By Cody Moya
- Published 12/5/2007
- Online Marketing - Home/Small Business
- Unrated
Using Article Directories to Drive Traffic to Your Site
You measure your website's success in hits - how many people go and look at the site. There are several ways to get your link out to customers:
- List well in a search engine
- Advertise on search engines, other sites, or via Link Xchange or another ad-swapping service
- Get your URL in a news story online or offline
- Spam (very bad idea!)
- Legitimate emails
- Advertising in emailed newsletters
- Advertising in your bricks-and-mortar store or in fliers to your potential customers.
Most of these methods have a problem that make them either difficult, a bad idea, or expensive. Search engines take time to place well in, though this is the number one best way to drive traffic to you.
Advertising online is expensive, and ad-swapping services drive minimal traffic to your site while forcing you to accept an ad on your own site. It's really hard to get enough notice for the news to talk about you - even for a blogger to talk about you takes some work.
That, by the way, doesn't mean that you shouldn't send out press releases; it just means you shouldn't depend on your website making it into any stories on the basis of them, though it could happen.
Spam is how you lose your business; just don't do it. Legitimate emailed advertisements entail purchasing the rights to a mailing list or becoming an affiliate with a larger site, something that will almost certainly cost you some money.
Advertising in emailed newsletters or in your own store and town are the most cost effective and reliable of these methods, but they won't reliably drive a large amount of traffic to your site.
And you need a lot of traffic; few page views result in an actual purchase, depending on the industry as little as one in a hundred.
So what do you do?
- List well in a search engine
- Advertise on search engines, other sites, or via Link Xchange or another ad-swapping service
- Get your URL in a news story online or offline
- Spam (very bad idea!)
- Legitimate emails
- Advertising in emailed newsletters
- Advertising in your bricks-and-mortar store or in fliers to your potential customers.
Most of these methods have a problem that make them either difficult, a bad idea, or expensive. Search engines take time to place well in, though this is the number one best way to drive traffic to you.
Advertising online is expensive, and ad-swapping services drive minimal traffic to your site while forcing you to accept an ad on your own site. It's really hard to get enough notice for the news to talk about you - even for a blogger to talk about you takes some work.
That, by the way, doesn't mean that you shouldn't send out press releases; it just means you shouldn't depend on your website making it into any stories on the basis of them, though it could happen.
Spam is how you lose your business; just don't do it. Legitimate emailed advertisements entail purchasing the rights to a mailing list or becoming an affiliate with a larger site, something that will almost certainly cost you some money.
Advertising in emailed newsletters or in your own store and town are the most cost effective and reliable of these methods, but they won't reliably drive a large amount of traffic to your site.
And you need a lot of traffic; few page views result in an actual purchase, depending on the industry as little as one in a hundred.
So what do you do?
