Create 2 Sell

AdSense is considered one of the most powerful tools in a website publisher’s arsenal for a number of reasons. It enables you to easily monetize your site at no cost to you . . . how great is that?  If used properly, it can generate a very large and healthy income for you.  However, by not taking the time to study and research this tool it is difficult to maximize the possible income you can gain.  This means you could be leaving a lot of money on the table, something everyone hates doing.

The road to earning money with AdSense can be reached fairly quickly.  You will be amazed at the results you will be getting in a short period of time.  Following are the top three basic areas you should concentrate on starting out:

Keyword search – Do some research to find some popular subjects, keywords, or phrases.  Select the ones which have the most people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just starting their AdSense business.

Write articles. Start writing quality, original content articles with the keywords, subjects, and phrases that you have selected from your keyword search.  Note that search engines have become picky about the quality of their articles and what you will be writing should keep up with their demands.
Quality content site.  Build a quality content site incorporated with AdSense ads that is targeting the subject and keywords of your articles and website. This is where all your hard work comes into play and your research proves its value to you.

The next area to consider is the positioning of the AdSense ads on your website.  The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them.  According to research, the place that surfers look first when they visit a site is the top left. The reason behind this is not readily known. It could be because some of the most useful search engine results are at the top of all other rankings (top left). So visitors tend to look in that same place when browsing through other sites.

Don’t be afraid to experiment and try different methods.  The whole point is to build your clickthrough rates and CPM figures.  By knowing these techniques and working them to your advantage, you will likely see your income from AdSense double, triple . . . the sky is the limit!

AdSense has some excellent tracking statistics and tools that allow webmasters and publishers to track their results across a number of sites on a site by site, page by page, keyword, or any other basis you want.  Make the most of this capability because these are powerful tools that will help you determine which ads are performing best (and worst). With this knowledge you can tweak your AdSense ads and focus on the successful ones while deleting or changing those that are not working as well.

Remember that AdSense is not costing you anything, you have no risk.  Take your time, research before you begin to decide on what area you will concentrate on (and if there is enough interest in that area to make it worth your while), and then get started.  Once your website is up and running and you are becoming successful with AdSense keep working and researching and molding, even if you can only spend a few hours a week on it.  Remember, it will be well worth your time.

Until next time . . .

Write On!

Paige Jackson

http://www.paigejackson.com/business/

Blogs (which are also known as web logs) have become extremely prevalent on the internet.  A blog is a platform that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing – anything that your heart desires. However, if you are a beginner and new to blogging and/or marketing, there are some very important things that you will want to know.

Blog marketing is pretty easy if you have a marketing mind. You are going to find that many people use blogs as a diary and do not intend to make money from them.  These types of blogs are commonly used simply as a way to put their thoughts out there and possibly find others that are going through the same thing, share the same interests, or have advice to offer.

If you have never had a blog before, it is a good idea to start one and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Once you are experienced and comfortable enough with the process, then you can move on to trying to market a product or a service.

Using a blog to market something is much cheaper than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free blog will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone else’s.  But, that is ok in the beginning. You can always make changes later on once you become successful!

When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not (you’re writing it, right?).  So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours and it is a great way to market and promote something.

But (there’s always a “but” isn’t there) blog marketing can get complicated if you let it. It is really only as hard as you make it.  Yes, there are some bloggers out there that are making a six figure income with the use of blog marketing and we all know that it can be done. We just want to know how.  Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up. Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they probably outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.

Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money overnight.  Know that you have to work at it consistently every single day, and remember to put into it what you want to get out of it.

Until next time,

Write On!

Paige Jackson

http://www.paigejackson.com/business/

Blog marketing is something that has really peaked an interest in the online world. Many people across the internet have blogs. A blog is basically just an online journal that you can use and publish for the world to read – whether you choose to write about personal things or business. Maybe you want to use it to promote products or services. The way you use your blog is totally up to you. However, you should be aware of the scams that are out there and what to avoid while you are trying to market your blog.

Blog marketing has scams just like any other kind of marketing. There is always someone wanting to scam someone and take money from people that do not know better. So what can you do to protect yourself? The best way to protect yourself from blog marketing scams is to become familiar with them and know what they are and how they work. Unfortunately this can be hard to do because the scams change as often as you change your clothes.However, by becoming familiar with how they work, you have a much better chance of avoiding them.

Often it easy enough to learn of a scam by doing some research, usually it has happened to someone else and they were angry enough to write about it somewhere in hopes of saving others from making that same mistake. Just make sure that you research and read and know what you are getting into. Visit forums and look for references on any type of marketing that you are interested in doing.Pay close attention to who is getting good press and who is not. Get feedback from your fellow marketers for the best results. Ask them if they have recommendations, or know of places that are legitimate.

Here are some tips and clues to alert you to a possible scam:

•  The company is demanding payment upfront before any work is produced.
•  The company is new and/or has changed names several times.
•  The company provides references but no way to contact those references.
• You are provided references with contact information but the information is not the same as what is available on that reference’s website, etc.
• You investigate and research and find a lot of positive feedback – but after a closer look it all appears to be written by the same person using different names on different sites. (For example they have the word excellent misspelled as exellent in 5 different posts on different sites)

Sadly, if you have been scammed, chances are there is not much that you can do other than get the word out about it. If you have paid someone through something like PayPal that protects you, then you do have a time limit to get your money back and freeze the scammer’s account.  Of course that doesn’t always work either because most of the time the scammers are aware of your options, and they work fast in order to get your money and get out before they are caught. If that is the case, you really can not do much else about it other than alert the proper authorities and count your losses and scream it from the mountaintops so that no one else gets scammed.

I know all of this sounds frightening but it’s important to remember that there are also many legitimate resources that you are going to find that you can use and trust. The best way to protect yourself is your research.  Ask for references, and make sure that you will be getting the best that you can afford. You will not regret it in the long run, and it will pay off to check someone or a service out before you go and invest your hard earned cash. Actually contact the services or person’s references to make sure that they are who they say, and that they can deliver what it is that you are looking for. It only takes a bit of time and is well worth it to lower your risk of being scammed.

Until next time . . .
Write On!

Paige Jackson

http://www.paigejackson.com/business/