About Create 2 Sell

Create 2 Sell was founded by Paige Jackson in 2006 based off of a case study experiment done while earning her degree in Business Administration.  The experiment was focused on extremes in small business and Paige was tasked with finding polar opposites – the business owner who was drowning under the weight of wearing far too many hats versus the business owner who had delegated almost every aspect of his business to someone else.  As you can imagine, the first part was easy, there were examples – so very many examples – everywhere she looked.  The second part, well that took a lot of time and effort and searching and hair pulling until an example was finally discovered, although catching him between fishing, golf, and vacations turned out to be a bit difficult.  Since the rest of this story sounds like a good subject for a blog series, we will leave the results for later (and link it here once complete) but long story short, there were a lot of business owners who were very much in need of someone they could trust and rely on to share the weight of some of those administrative business hats so the owners could focus on running and growing their business instead of their business running them.