You live and die by your ability to leverage one speaking opportunity into numerous additional bookings. It’s not enough to just be a great speaker, you also need to be an innovative marketer. The good news is your biggest potential marketing opportunity is your actual speeches.
Whether you have an established business, are an expert in your field, or just have a powerful personal message you want to share with the world, breaking into the arena of speaking opportunities can be overwhelming even if you already have some speaking engagements under your belt.
Whenever I bring this up to new clients, I’m usually faced with, “but I’m a speaker (or author), I don’t do marketing campaigns.” The fact is that booking a speaking opportunity or book tour is essentially marketing your most valuable commodity – YOU!