Whether you have an established business, are an expert in your field, or just have a powerful personal message you want to share with the world, breaking into the arena of speaking opportunities can be overwhelming even if you already have some speaking engagements under your belt.
The nuances between coach and consultant are subtle, but there is a distinct difference between the two. The most basic definition is that a consultant helps with systems and processes, a coach helps with behavior. Both help with skills, just a different set of skills.
When it comes to online marketing, it’s all about attraction. Attraction starts with a clear strategy, your target audience, and content that gets you and your business noticed so that you can flip the sales funnel and have people find you!
If you’ve attended any type of marketing seminar or paid any attention at all to marketing philosophies over the last few years or so, then you’ve no doubt heard the “you have to find your niche” party line. Now don’t get me wrong, having a niche or target is solid marketing. If you don’t know who your “Ideal Client” is, then there’s no way to focus your marketing strategy on them.
Whenever I bring this up to new clients, I’m usually faced with, “but I’m a speaker (or author), I don’t do marketing campaigns.” The fact is that booking a speaking opportunity or book tour is essentially marketing your most valuable commodity – YOU!