There are a lot of myths and misconceptions about what social media marketing is and what it does out there. For a beginner (whether that’s a new business owner or someone who’s been in business for years) it can be overwhelming to the point of getting tossed into a back corner as “something I’ll look into later when I have the time and energy.”
There are some statistics coming out now that are not a good sign for freelancers – PRWeek’s study found that half of freelancers are considering throwing in the towel as they’ve lost 60% of their income. (Source: https://www.prweek.com/article/1679652/coronavirus-impact-half-freelancers-consider-quitting-lost-least-60-per-cent-income) On the other end of the spectrum, Fortune writes that, “Remote work could become the norm – Upwork and the Freelancer’s Union believe that the majority of the U.S. workforce will be freelance as soon as 2027. As the new work-from-home reality of corona virus leaves its mark, we could find that number growing even more quickly.” (Source: https://fortune.com/2020/04/15/freelancers-coronavirus-stimulus-package-freelance-work-covid-19-impact-predictions/ ) From my perspective, as owner of two complimentary yet completely different business models, it’s been … an interesting challenge. My speaker company, Free Speaker Bureau, has taken a pretty devastating hit from the pandemic – events are canceled or delayed, there is still so much uncertainty about where things will stand months from now that everything is pretty much on hold currently. At this point it’s a negative balance on the books and if this was my sole source of income, I’d be in trouble. My virtual assistant company, Create 2 Sell, on the other hand has seen both a decline and […]
Whenever I bring this up to new clients, I’m usually faced with, “but I’m a speaker (or author), I don’t do marketing campaigns.” The fact is that booking a speaking opportunity or book tour is essentially marketing your most valuable commodity – YOU!
For most of us, it is relatively easy to get started with social media. Getting results in terms of growing your business is a whole different story. Not so simple. Like anything else in terms of sales, marketing and overall business development, getting results in social media requires consistent effort over a longer period of time.