There are a lot of myths and misconceptions about what social media marketing is and what it does out there. For a beginner (whether that’s a new business owner or someone who’s been in business for years) it can be overwhelming to the point of getting tossed into a back corner as “something I’ll look into later when I have the time and energy.”
One of the first questions I ask clients (and myself) is how do you plan to grow your business?
What do you need in place before you are ready to hire your virtual assistant? The following three items:
The fact is that if you use outsourcing intelligently, your productivity will increase dramatically. To break it down even further, not only will your productivity increase, but your ROI will as well, which means increased profitability for you and your business.
When helping solopreneurs and small business owners grow their business, it isn’t always easy to stay positive and helpful.
Whenever I bring this up to new clients, I’m usually faced with, “but I’m a speaker (or author), I don’t do marketing campaigns.” The fact is that booking a speaking opportunity or book tour is essentially marketing your most valuable commodity – YOU!
We’ve all heard that “content is king” and while that’s true, it’s not the whole truth. If “content is king,” then “quality” is queen. Great content is crucial to your website (and if your website doesn’t have a blog that is updated regularly then it’s basically a static, online brochure) but it won’t matter how good your content is … if it doesn’t speak to your audience!
Being a freelancer can be a time management nightmare, if you don’t have strategies and tools in place to get to the balance you need between work, personal, and social/family responsibilities.