There are a lot of myths and misconceptions about what social media marketing is and what it does out there. For a beginner (whether that’s a new business owner or someone who’s been in business for years) it can be overwhelming to the point of getting tossed into a back corner as “something I’ll look into later when I have the time and energy.”
Whether you have an established business, are an expert in your field, or just have a powerful personal message you want to share with the world, breaking into the arena of speaking opportunities can be overwhelming even if you already have some speaking engagements under your belt.
For most of us, it is relatively easy to get started with social media. Getting results in terms of growing your business is a whole different story. Not so simple. Like anything else in terms of sales, marketing and overall business development, getting results in social media requires consistent effort over a longer period of time.