The nuances between coach and consultant are subtle, but there is a distinct difference between the two. The most basic definition is that a consultant helps with systems and processes, a coach helps with behavior. Both help with skills, just a different set of skills.
When helping solopreneurs and small business owners grow their business, it isn’t always easy to stay positive and helpful.
When it comes to online marketing, it’s all about attraction. Attraction starts with a clear strategy, your target audience, and content that gets you and your business noticed so that you can flip the sales funnel and have people find you!
If you’ve attended any type of marketing seminar or paid any attention at all to marketing philosophies over the last few years or so, then you’ve no doubt heard the “you have to find your niche” party line. Now don’t get me wrong, having a niche or target is solid marketing. If you don’t know who your “Ideal Client” is, then there’s no way to focus your marketing strategy on them.
Whenever I bring this up to new clients, I’m usually faced with, “but I’m a speaker (or author), I don’t do marketing campaigns.” The fact is that booking a speaking opportunity or book tour is essentially marketing your most valuable commodity – YOU!
In celebration of today’s spookiness, let’s discuss something most freelancers find horrifying. If you’re anything like me, you’ve probably found at some point that you’re so busy helping your clients take care of their business that you’ve begun slacking on your own company.
For most of us, it is relatively easy to get started with social media. Getting results in terms of growing your business is a whole different story. Not so simple. Like anything else in terms of sales, marketing and overall business development, getting results in social media requires consistent effort over a longer period of time.
We’ve all heard that “content is king” and while that’s true, it’s not the whole truth. If “content is king,” then “quality” is queen. Great content is crucial to your website (and if your website doesn’t have a blog that is updated regularly then it’s basically a static, online brochure) but it won’t matter how good your content is … if it doesn’t speak to your audience!
Being a freelancer can be a time management nightmare, if you don’t have strategies and tools in place to get to the balance you need between work, personal, and social/family responsibilities.
What’s the one thing you want most for your business right now? How are you going to achieve it? Plan, focus, commit and do the work. Plan, fail, learn, adapt.